Business plane Term Paper Example | Topics and Well Written Essays - 2000 words

Business plane - Term Paper Example For all the above, our company has decided to take the challenge and penetrate the art market and establish a strong foothold in the industry and gain a major market share of this highly profitable sector. â€Å"Our mission is to maintain our reputation as an energetic, outgoing and accessible art gallery in London that inspire, interest and sell art work to an increasingly diverse audience and collectors. Not only do we have classified ourselves as a gallery but also as a brand in selling out artwork and products. We aim to acquire, collect and present to our customer the finest works of art available on the market scene in a variety of media and concepts as well as supplying art materials to our customers.† â€Å"Our vision is to expand our business into promoting a strong arts education and arts appreciation for our customers, the general public and educational institutions with interest in art. We aim to develop and integrate our brand (XYZ) into a household name in the art market.† The primary research carried out over the past few months and this gave valuable insights into the information regarding the potential sales per month, operational plan and staffing requirements. Information was also gathered on the different prominent media through which advertising can be easily done to target the potential market segments. Laissez-Faire Buyers: Not all consumers who buy art are avidly devoted fans. A profile of customers tends to visit art galleries and exhibitions when they are easy to get to. These consumers, who tend to go to these social gatherings because they are close by, also tend to be frugal spenders which would imply a laissez-faire type of consumer who will visit out of convenience more than avid following. Urban Prosperity: A major target segment will be the Urban Prosperity group, consisting of a high

English- Questions & Letter Writing Essay Example | Topics and Well Written Essays - 1000 words

English- Questions & Letter Writing - Essay Example Pathos refers to an appeal to emotions as a means of persuasion. Finally, logos refers to an appeal to reasoning as a means of convincing another person. One real world example where these three components occur concomitantly is in Presidential speeches. At the recent Republican Convention Mitt Romney incorporated these elements in his speech to the convention. In this way, Romney uses ethos frequently by referring to his strong ethical responsibility as a life-long Mormon and God devoted individual. Additionally, he refers to having saved the Salt Lake City Olympics as a means of establishing ethical responsibility and devotion to America. Romney implemented pathos in a variety of ways. Perhaps the most prominent way pathos is implemented is by referring to notions of American Exceptionalism. Romney plays on Americans’ belief that their country is the greatest in the world and indicates that if re-elected he will be the one to restore it to this prominence. Additionally, Romn ey indicates that by voting for Barack Obama America will continue to regress into mediocrity. Another ethos element Romney implemented was the importance of having jobs to ensure that Americans are able to live full and healthy lives; in in these regards he plays on emotional fear that unless he is elected America will remain in recession and jobs will not be plentiful. The final element implemented by Mitt Romney is logos. Romney used logos in his speech in a variety of ways. Perhaps the most prominent way logos was implemented was through his reasoning that as a successful businessman he would be able to turn the American economy around. The reasoning in this notion is that he would run America like a business. Another way he implemented logos was through arguing that American must stop running up the debt and spending. The reasoning here is that it is not safe for a country in financial troubles to continue to incur debt. 3. Induction and deduction are different elements. Induct ion refers to reasoning that collects information from specific examples and uses this information to reach a conclusion. This process is also referred to as inductive reasoning. Induction is contrasted with deduction, however, in that deduction generalizes from premises. In this way induction reaches its conclusion from actual examples, whereas deduction generalizes from premises. 4. Dear Professor Takai, I read your article and found it interesting. Specifically, the article discusses the stereotype of Asians as the model minority. The article argued that since society has positioned Asians as the model minority, individuals have considered that African Americans should also have achieved a level of success. Instead, your article considers that Asians Americans have not achieved the high levels of success that they have been purported to have gained. In establishing these points you note a number of statistical information. Your first major argument is that the statistical informa tion that exists about incomes is misleading because Asian Americans live in areas where the cost of living and income levels are higher. You then argue that while many Asian Americans make higher wages, it is because they work longer hours and gain higher levels of education. Another point you make is that the notion of there being a ‘model minority’ homogenizes all Asians into one group rather than highlighting their